Questions? +1 (202) 335-3939 Login
Trusted News Since 1995
A service for global professionals · Sunday, August 14, 2022 · 586,053,622 Articles · 3+ Million Readers

Baller Mixed Reality to Produce NFTs of NBA All-Time Legend, Earl Lloyd

Bill Russell & Earl Lloyd

New Augmented Reality NFTs to Celebrate the First African-American to Play in the National Basketball Association

The memorabilia that my father left behind are historical treasures”
— Kevin Lloyd (son)
MIAMI BEACH, FLORIDA, UNITED STATES, August 4, 2022 / -- In conjunction with its partnership with Icon Sports (powered by Broker Brothers Transactions), Baller Mixed Reality has signed an agreement to produce and sell 3D-AR NFTs from NBA legend, Earl Lloyd. In 1950, Lloyd broke the color barrier to become the first African-American to play in the National Basketball Association, followed by a distinguished career.

Lloyd endured intense discrimination before helping the Syracuse Nationals win the NBA Championship in 1955. He then became the league’s first Black Assistant-Coach in 1965 and was inducted into the Naismith Hall-of-Fame in 2003. Entering the league six years before Bill Russell, Lloyd was often described as the “Jackie Robinson of basketball” passed away in 2015 at the age of 86.

Baller will produce unique digital assets autographed by Lloyd which, unlike other NFTs, can be placed into real-world environments and viewed from 360 degrees in high-definition 3D - both within and outside of the metaverse. Additionally, the authenticity and ownership of Baller's limited-edition assets will be verifiable on the blockchain, eliminating the potential of fraud or counterfeit.

About the partnership with Baller Mixed Reality, Lloyd’s son Kevin said… “The memorabilia that my father left behind are historical treasures that remind us of both the differences and similarities within the times we live. I’m excited to work with Jonathan Herman and the Baller team to digitally capture these items into Augmented Reality, where their quality can be maintained forever and fans around the world can enjoy them as limited edition NFTs.”

Look for these special collectibles to become available on Baller Mixed Reality’s store on OpenSea, and join Baller’s Discord to stay informed of upcoming drop dates.


Led by Jonathan Herman, Baller Mixed Reality is pioneering the new era of autographed metaverse collectibles with augmented reality NFTs autographed by legendary sports and entertainment figures. According to Crunchbase, Baller is the #1 ranked 3D Technology Company, #1 ranked Augmented Reality Company with Seed Funding, and #1 ranked Blockchain Company with Seed Funding in the United States.

NFT Collections:
Contact: | (888) 840-1118
Socials - Twitter, Discord, YouTube, Facebook, LinkedIn, and more:

Powered by Broker Brothers Transactions, Icon Sports is a custom sports memorabilia and trading card company that works with numerous professional athletes across all major sports.

Brandon Carter

Sean Creighton
at 845-893-6109

Jonathan Herman
Baller Mixed Reality
+1 888-840-1118
email us here
Visit us on social media:

Earl Lloyd Remembered on His Passing

Powered by EIN Presswire

EIN Presswire does not exercise editorial control over third-party content provided, uploaded, published, or distributed by users of EIN Presswire. We are a distributor, not a publisher, of 3rd party content. Such content may contain the views, opinions, statements, offers, and other material of the respective users, suppliers, participants, or authors.

Submit your press release